30frames

I have posted before about Obtusity and how different the posts are from what I do here. I poke around in the whys and the hows of video making and the 'Tus captures the layered meaning and art of it all.

Another web source I turn to a lot is obviously Videostatic and I have written about that before as well. But Steve over at VS has gone and flipped the script on us.

Check out his philosophical review of the latest Fray video. He digs into the choices made by video directors and comes up with his own, well-reasoned and insightful answers.

[D]ebate whether a band is best served by an artistic, highly conceptual clip or a more basic, performance-driven. The former works very well for bands that derive a portion of their cache by being associated with the avant garde — think Radiohead, Bjork or most indie rock bands — but it also runs the risk of overwhelming an act hasn't yet developed or communicated an identity. For instance, will anyone remember Justice and the song "D.A.N.C.E." as anything more than The T-Shirt video?

Ha. That is great stuff. Read the whole thing (it's actually much shorter than my usual ramblings on such matters). Steve even casts a stone or two at the sacred cows of the MV world - and you know I love that shit.

Labels: music video, philosophy, review, Rihanna, Spike Jonze