30frames

This is an old piece from studio daily.com that gets opinions from a lot of heavy hitting MV directors (Patty D, Sophie, Meyers, Nava) and some high-end tech people on the state of the music video industry as well as their own creative strategies. It is from 2004 and even way back when there is lots of talk about falling budgets which never gets old (okay, maybe a little). Three years on, though there is still a lot of good stuff, like this quote from ultra-DP Christopher Soos:

Music videos, on the other hand, have this pretense that they’re constantly trying to push the envelope. But at the end of the day we’re all pushing product. Sometimes the bands are the clients, and sometimes the record labels— more often these days. Creative freedom is completely dependent on who’s calling the shots; in other words, who’s allowing the director to do their job?

Definitely worth a read. Another post coming Monday.

Labels: music video